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Monday, November 21, 2011

Design Year Book

Design Year Book

Vac from the Sea by Electrolux

Posted: 21 Nov 2011 05:30 PM PST

Initiated by Electrolux, Vac from the Sea is a project aiming at raising awareness about the immediate need for the world to take better care of plastics and support the heroes that do. Plastic is the main raw material when making a vacuum cleaner. From a sustainable business point of view, Electrolux relies on an increased global supply of recycled plastic.

The project will see a limited number of Electrolux vacuum cleaners to be made from marine plastic debris – harvested from the Pacific and other sites where the plastic problem is immense.Depending on the local plastic situation the gathering of plastics will vary – from diving among coral reefs, clean-ups closer to shore to scooping up plastic directly from the water surface. The vacuum cleaners that are to be produced from the material gathered will be put on display for the world, decision makers and consumers to see. 

+ Vac from the Sea